7 Beauty Tips for The Mature, Sophisticated Lady

You’re ageing like a fine wine and that can only mean one thing – your makeup and beauty routine is bound to have undergone some renovation since your twenties. If not, you’re missing out on some truly delicious stuff. Let’s leave the kids to their sharp contours and winged eyeliner, shall we?

  • Invest in a day cream, a night cream and an eye cream.

This one is pretty much the whole of my mother’s beauty bible. She’s always getting shocked faces when she tells people how old she really is, and this was the first thing she said when I told her that I was writing this article. As skin ages, it naturally loses collagen and elastin over time – the proteins that keep it looking supple, fresh and youthful.  Choose creams that contain these two ingredients to help reduce the appearance of fine lines and to prevent the under-eye area from sagging. Think of it as the long-term version of under-eye concealer and primer.

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Liz Earle Skin Repair Moisturiser – Normal/Combination
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Clarins ‘Multi-Active’ night cream
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Elemis ‘Pro-Collagen’ advanced eye treatment


  • Use a brown eyeliner rather than a black one.

I’m all about that precise definition, but brown tends to look much more natural on pretty much everyone. Black can look harsh and draws attention to any wrinkles or discolourations around the eye area. Pencil works wonders for a soft, smoked look that instantly brings the face together.

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Barry M Kohl Pencil in Brown


  • Use matte or shimmery eyeshadows rather than glittery ones.

The chunkier the glitter, the more it highlights fine lines and dry skin. Literally. Use an eye primer before applying your eyeshadow and you’ll get a smooth, blurred effect that gives your eyelids an instantly polished, sophisticated look.

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e.l.f Matte Eyeshadow Palette Mad For Matte
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Too Faced ‘Natural Eyes’ neutral eye shadow palette


  • Define your brows.

Nothing frames the face quite like a pair of well-groomed eyebrows. Follow the natural shape of your brows and avoid over-plucking. A brow powder or crayon works best when applied in the same direction as hair growth, rather than horizontally along the outlines of the brow. Highlight underneath the arch of the brow with a matte white highlighter, concealer or pressed powder that is a shade lighter than your natural skin tone – avoid using strobing products or shimmery highlighters for this.

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Maybelline Master Brow Pro Palette Kit in Soft Brown


  • Blush rather than contour.

The trick is to go for a soft-focus, rosy glow rather than high definition silhouettes. Find a blush that works with your natural complexion (as your guide, pinch your cheeks and note the natural shade of pink that appears) and blend over the apples of your cheeks. A matte blush is preferable to a shimmery one, which settles into fine lines and magnifies them.

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e.l.f Studio Blush Palette Light 314
  • Use a lip primer and lip liner.

These two are your best friends when it comes to lips, besides a hydrating lip balm. Lipstick tends to bleed into dry patches or lines around the lips, and this can look particularly disastrous when you’re wearing a bright colour. Extending the primer just outside the natural lip lines works wonders when it comes to giving your lip colour precision and lasting power.


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Too Faced ‘Lip Insurance’ lip primer 
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Rimmel Exaggerate Lipliner in Addiction 


  • Use a face primer underneath your makeup and occasionally, instead of foundation.

The key is to choose one that works with your skin type – whether oily, dry or combination. I am a huge fan of using primer by itself without any foundation on top. It gives you a “my skin but better” look without completely masking any blemishes or laughter lines that bring originality to your features. If you are prone to greasier skin, use a light dusting of translucent setting powder – some pressed powder formulations can be dense and larger powder particles tend to congregate in wrinkles en masse.

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Benefit ‘Porefessional Pore Minimising Makeup’ face primer. Bet you expected me to mention this one. 
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L’Oreal Paris Infallible Priming Base


I’ve decided that I’m going to dye my hair bright white at the first signs of a grey hair. White hair is beautiful and I think it should definitely be a more celebrated trend. What about you? If you have any beauty pearls of wisdom from the fine wines in your life to share, I’d love to hear them. You go girl.

– J

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28 Comments on “7 Beauty Tips for The Mature, Sophisticated Lady”

  1. Totally agree about the brown eyeliner, even though I’m still only a teen. I have a very light complexion and wearing too much black eye makeup makes me look like a racoon ?I like the natural smoky look of brown better anyway ❤

  2. Although Im not one to obey any “make up rules” (Im a rebel haha) I do think things like doing your brows can take years off someone. I am desperate to try the Two Faced palettes, they all look amazing x

  3. Ahhh, make up. Once upon a time I couldn’t leave the house without it, now it’s as much as I can do to swipe a quick slash of lipstick in vaguely the right area whilst trying to herd my crew out the door. Lost youth lol!

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