Pink Tartelette

Killing two birds with one stone with this post. Bird no. 1 – Tarte Cosmetics have recently teamed up with the Tyler Clementi Foundation to launch a “stop cyber bullying” initiative. It goes by the hashtag #kissandmakeup. To participate, all you have to do is post a picture of yourself on Instagram with a kiss mark on your hand and tag a friend with whom you’d like to share a positive message. I decided to give this a go – cyber bullying is real and despite the fact that a sloppy lipstick mark on my hand won’t stop cyber bullies from trolling, a step towards increased awareness is a step in the right direction. Bird no. 2 – I fancied doing a pink eye makeup look today.



If you read my “Pretty In Pink (No, really.)” post, you’ll know that I’m not exactly a pink person but I rather like pink makeup. I decided to go for a pink smoky eye/slightly cut crease/rosy glow kind of look today (professional MUAs please don’t roast me I have no idea what to call it). Here’s how to recreate it.

  • Do your face.

Slap that primer, foundation and concealer on. I personally do it in that order. If you tend to use concealer for colour correcting purposes, switch it up and do concealer before foundation. Otherwise, I find that this little trick helps me use much less foundation and I still get the coverage that I want.

  • Go to town with that concealer in your eye area.

Work that under-eye concealer and smack it on your lids, extending all the way up to the brow bone. Push the boat out and apply it a little further from the outer corner of your eye than you normally would. Think of Moana being rebellious and going beyond the reef. Yes girl, grab that concealer and go way beyond the reef. I tend to do this when wearing a smokey look that involves lighter eyeshadow colours. The concealer creates a nice, neutral base that really intensifies the eyeshadow colour and keeps the canvas consistently unblemished across the whole eye area. We like that.

  • Pack the pink on.

Using an eyeshadow brush, apply the pink eyeshadow to the entire mobile lid. Be generous here, the key is to get a dense, opaque coverage. Or as close to opaque as you can get. Confession: I’ve been using the tiny sponge applicators to pack eyeshadow on recently and I rather love them. In case you’re wondering, the eyeshadow colours I’ve used here were from an eyeshadow quad by Etude House. I would leave the link, but sadly they discontinued it a while back. I’ve left two dupes below – take your pick.

Screenshot 2017-08-25 16.57.38.png
Giorgio Armani Eyes To Kill Quad in 7

If the price tag on that made your heart stop, you might like this one (and I’m definitely with you on that).

Screenshot 2017-08-25 17.04.37.png
Maybelline Blushed Nudes Palette


  • Define the crease and outer corner with a darker brown.

If you’re using the same eyeshadow brush, take care to dust off as much pink residue as you can, or give it a quick wipe on the back of your hand. Apply the brown to your crease and outer corner to give your eyes a defined shape. Don’t worry if it smudges in unwanted places at this point, we’ll clean it up later.

  • Draw your cat eye on.

I feel that liquid or gel eyeliner instantly tidies any eye makeup look. I used the Fast Stroke Eyeliner by Collection here. If liquid eyeliner isn’t your thing but you want that sharp flick, wet an angled brush and draw the flick on with a black or dark brown eyeshadow instead. Or just use a black eyeliner pencil.

Screenshot 2017-08-25 17.14.09.png
Collection Fast Stroke Eyeliner
  • Define your lower lash line and get mascara’d.

Angled brush and eyeshadow or black/dark brown eyeliner pencil, take your pick. Finish the eyes with a slick of mascara.

  • Apply your lippie.

Use a brown-toned red to make the pink eyeshadow stand out, or turn up the drama with a berry tone. I used the Barry M Satin Superslick Lip Paint in 174. It’s looking a little washed out in the photo above but in real life, it’s a beautifully rich wine red. Confession: I did the kiss mark on my hand for the Tarte #kissandmakeup photo BEFORE taking the photo above. And forgot to reapply. Please don’t judge.

Screenshot 2017-08-25 17.44.37.png
Barry M Satin Superslick Lip Paint in 174
  • Contour and highlight.

Contour gently and go easy on the highlight. I went for a matte highlighter here, since the lipstick had a satin finish and the eyeshadow was already shimmery. Apply down the bridge of the nose, tops of the cheekbones, the cupid’s bow and the chin. Avoid applying highlighter to the forehead if you tend to have a greasy t-zone. I used the Barry M Chisel Cheeks Contour Kit in Light to Medium. Heads up – it doesn’t blend very well and a little goes a long way. Just throwing that out there.

Screenshot 2017-08-25 17.49.48.png
Barry M Chisel Cheeks Contour Kit in Light to Medium

And that’s it. If you try this, I’d love to hear what you think! If you have even more time on your hands, please take part in the Tarte/Tyler Clementi Foundation #kissandmakeup challenge. I know a fair number of people who have had their lives turned upside down by cyber bullying and sadly, have been bullies themselves. The fire isn’t going to extinguish itself if we turn a blind eye. You go girl.

– J

Disclaimer: This post contains affiliate links from MagicLinks, please see the Disclaimers page for a full description. All photographs besides product photos were photographed and edited by J, exclusively for Beauty’s Expert Amateur.

4 Comments on “Pink Tartelette”

Comments and stories welcome!