Pretty In Pink (No, really.)

You may or may have seen it all over Instagram, Pinterest, or your favourite beauty blogs. The pink eye makeup look. When done well, it gives the wearer a healthy glow that is oh-so-natural yet utterly breathtaking. When done not so well, it looks like… well, pink eye. Here are some ideas to rock that pink trend without looking diseased.

  • The Pink Cat Eye

The cat eye is one of the most classic looks out there. This time, why not skip the usual black and jazz it up with a bright pink flick instead?

Prep the eye by applying your usual concealer or foundation all over the lid, all the way up to the brow bone. Blend well using a concealer brush or eyeshadow brush. This evens out the skin on the eyelid to give you a smooth, clean base that makes any eye makeup really pop.

Draw on your cat eye flick as you normally would. For ladies who are paler, a hot pink works incredibly well. For darker skinned ladies, try a light baby pink flick for some bold contrast. Play with different textures too – matte is great for darker pink colours and a more sophisticated look, try a glitter liner for a night out. The pink wing works well by itself, or layered on top of a black wing, which just helps define the eye shape and keeps the eye area looking neat and clean. Either way, finish off with lots of mascara on the top and bottom lashes.

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Marc Jacobs Beauty Highliner Matte Gel Eye Crayon Eyeliner in Hot Pink. Image source:


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Stila Stay All Day Waterproof Liquid Eyeliner in Paradise Pink. Image source:


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Urban Decay Heavy Metal Glitter Eyeliner in Junkshow. Image source:

Tip: Use a sharpened lip liner if you don’t happen to own a pink eyeliner. One of the big pluses of using a lip liner is the sheer number of pink shades you can choose from. If you have particularly greasy eyelids, set the concealer base with some setting powder before applying the lip liner. Set the liner with more setting powder – this stops it from smudging.


  • The Smoky Pink Eye

Not just any smoky eye – a pink one. You can really go to town with this one – experiment with different pinks, combine pink with a different colour, or use matte AND shimmery pinks. The sky is the limit.

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Urban Decay “Naked 3” palette. Image source:

For this look, or any smoky eye look, the Naked 3 palette is a personal favourite of mine – the colour selection and pigmentation are absolutely delicious and they all work well together as well as individually. This palette is about as versatile as it gets – it does wonders for both warm undertones and cooler undertones, particularly blue-eyed ladies. The contrast between the earthy hues and your baby blues will really make them stand out.

By the way, for those of you who are cringing at the price – know that I am always up for a good dupe. To create that smokey eye, start by applying a neutral, matte pink (Limit) all over the mobile lid using an eyeshadow brush. Using the same brush, apply a darker brown-pink (Nooner) to the crease in a windshield motion and blend the two colours together. Dip the brush lightly in a dark brown colour (Darkside) and apply this to the outer corner of the eye, with more colour on the top lid than the bottom lid. Gently wing it outwards and upwards, and extend into the crease. Finish off with a light, shimmery rose gold colour (Dust) on the centre of the lid and the inner corners of the eyes, and blend like you’ve never blended before. Complete the look with lots of mascara and a neutral lip.

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Charlotte Tilbury Eye Smudger Brush. Image source:
  • Monochromatic Pink

Keep it simple and chic with just one pink shade for your eyes. Apply a shimmery light pink or rose gold eyeshadow all over the mobile lid for an office-appropriate look, or a darker pink if you are feeling bold. Blend the edges of the colour out for a subtle look, or keep the colour application sharp and defined for an edgier feel.

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NYX Hot Singles Eyeshadow in Gumdrop. Image source:
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Stila Magnificent Metals Foil Finish Eye Shadow in Metallic Golden Pink (Pink with gold shimmer). Image source:

Whatever you do, avoid applying pink to your lower lid, especially your lower waterline. Why? When you are ill or have been crying, the most visible inflammation and swelling happens on the waterline, which happens to be closest to the tear ducts. Aka the diseased look that can so often happen with pink eye makeup. Focus the pink colour only on your top lid, and you’ll be just fine.

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Your tear duct. Image source:

Some of you are probably thinking, “But rules were made to be broken!” If that sounds like you, try creating a barrier between the pink and the actual eye by lining the lower lids with a black or dark brown eyeliner. Place the pink outside this dark line, focusing on the outer lid only. This helps reduce the “puffy eyes” factor and adds some va-va-voom to your lower eyelids.


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I know this is pretty avant garde, but see what I mean about no pink on the lower lid? Image source:

TOP TIP: Use a creamy lipstick (not the liquid matte kind) on your eyelids if you’re fresh out of pink eyeshadow. This has the advantage of smooth, even application with a subtle glossy finish, and you have millions of pink shades to choose from. Apply with an eyeshadow brush, your finger, or straight from the bullet.

If you have particularly greasy eyelids, set with some translucent setting powder to stop the colour from running or smudging. Clean up the edges with a tissue and you’re good to go. That being said, why not go the extra mile? Dab some of the same lipstick on the apples of your cheeks and apply as you normally would on your lips. Voila, the monochromatic look at its finest.


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e.l.f High Def Undereye Setting Powder Sheer. Image source:
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Charlotte Tilbury K.I.S.S.I.N.G Lipstick in Stoned Rose. Image source:

The best thing about pink eye makeup is its versatility – muted, bright, natural, bold –  there are so many ways you make it work for you, whatever the occasion. Let me know in the comments if you have any handy tips or favourite products; it’s about time we all got our pink on. You go girl.

– J

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